Rhoda Okunev

Rhoda Okunev (CIMS '00) is celebrating writing the books Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business and The Psychology of Evolving Technology: How Social Media, Influencer Culture and New Technologies are Altering Society. (Spring 2023)

Free Hybrid event | NO FEAR - I Went for it
Be sure to join us on Friday, October 21st for the 6th Annual Women's Business Conference, sponsored by Comerica Bank. The year of this theme's event is "NO FEAR - I went for it". 

Learn from an array of local successful women business owners who met the challenges of starting and maintaining their profitable businesses. Listen to their stories and learn from their personal experience, what it takes to make it happen as an entrepreneur!

Venue:

Address for In-person:

Nova Southeastern University
Cotilla Gallery Room (2nd Floor) @ Alvin Sherman Library
3100 Ray Ferrero Jr Blvd
Davie, Florida, 33314

Date:

October 21, 2022, 10AM - 12:30 PM

Here's a step-by-step practical guide that can help you to understand business analysis tools and offer insights to ensure you evolve as an incisive entrepreneur.

By STAFF WRITER
 

October 7, 2022

 4 minutes
Long Story, Cut Short
 What is the storyline of the journey the business is on, and why is the business trying to find those answers? That is what needs to be defined and delineated.
 Hypothesis tests define why you are conducting statistical analysis and what particular meaning the results have for the study being conducted for your company.
 Clear objectives about the motivation of the storyline need to be defined prior to the analysis so that the appropriate data can be collected and the data can be analyzed in the right way with the relevant statistical methods.

Entrepreneurs, creatives, store owners, retailers and all who are interested or have a product to sell. Impact and maximize your sales by understanding and using the metrics in Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business.

The Analytics for Retail book is for creatives, entrepreneurs, store owners, or retailers who want guidance on how to construct relevant business questions and to understand germane financials and successful metrics to create impactful campaign strategies that will help propel their products to the next level. This book will take you step-by-step through the mathematics on how a business makes a profit and forecasts into the future.