Rhoda Okunev

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Selected Works

Psychology & Technology

The Psychology of Evolving Technology: How Social Media, Influencer Culture and New Technologies are Altering Society

Business

Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business

This is a primer book for anyone in the field of retail that needs to learn or refresh their skills or for a reader who wants to move in their company to a more analytical position.

Quick Links

Amazon

Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business

Barnes & Nobles

Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business

IndieBound

Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business

Barnes & Noble

The Psychology of Evolving Technology: How Social Media, Influencer Culture and New Technologies are Altering Society

GitHub - Analytics for Retail

Rhoda Okunev (CIMS '00) is celebrating writing the books Analytics for Retail: A Step-by-Step Guide to the Statistics Behind a Successful Retail Business and The Psychology of Evolving Technology: How Social Media, Influencer Culture and New Technologies are Altering Society. (Spring 2023)

NYU - Business, Entrepreneurship, and Finance

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